About

About Pareva Beauty Inc Parëva™ is an independent, female-founded skincare brand based in New York. Parëva™’s mission is to deliver clinically crafted™ skin longevity for extraordinary transformation. Parëva™ was founded in 2024 by Smitha Rao who is a mother, wife, scientist and accomplished executive who has worked with more than 15 brands (including Sugarbear, Strivectin and Olaplex) in the beauty and wellness space during her 18+ year career. Parëva™ products extend skin health for those seeking radical transparency and good science. Parëva™ is the PAth to REnewed skin, VAlidated by science. Clinically crafted™, joyfully simple. Parëva™’s three-step product line includes C35.5™ Firming Glow Serum, COLL20™ Gel Cream Moisturizer, and RH5.5™ Hydrabond Primer.