About

About Launch Labs Launch Labs is a real-time first-party data platform that identifies high-intent audiences and provides automated activation opportunities across email, Direct Mail and digital channels. It works alongside existing tools to unify identity, engagement, and activation without adding complexity. Dealers, automotive agencies, and consumer data platforms use Launch Labs to increase audience segmentation and de-anonymization, improve and increase lead quality, increase conversions, and gain clearer attribution from in-market demand.