About

About GrowthFactor Retail real estate, simplified. Glass box, not black box. GrowthFactor is the AI-native operating system for retail real estate, combining site selection analytics, deal management, and expert verification. We replace 10+ fragmented tools with a single command center where teams can analyze sites in seconds, manage deals from identification to grand opening, and get GO/NO-GO recommendations backed by custom ML models trained on their actual sales data. We show you exactly why one site beats another, so you can defend every recommendation in committee with confidence. Results our customers are seeing: → Cavender's: 3x expansion rate — 27 new stores in 2025 vs. 9 the year before → Books-A-Million: 700+ sites evaluated in 72 hours during a bankruptcy auction → TNT Fireworks: 153 locations opened in 6 months, 100% hitting targets → 25 hrs/week saved per analyst | $200K/year saved in consultant fees Trusted by leading brick & mortar brands like Cavender's, Books-A-Million, Jeni's Ice Creams, 16 Handles, Veterinary Emergency Group, and Tacombi. At $2-10M per location, one avoided bad site pays for years of GrowthFactor. Part of MIT Delta V and the NVIDIA Inception Program. Founded and operated in Cambridge, MA.