About

About David Lewis & Associates, Inc. Since 1986, David Lewis & Associates has been helping dealerships elevate performance through customized, in-dealership Sales and Fixed Operations Training. For nearly four decades, we’ve focused on delivering practical, real-world processes that improve customer experience, increase profitability, and build long-term success. Our founder, David Lewis, is the author of five respected industry books and a frequent speaker at NADA conventions, as well as state and local association events nationwide. His experience and leadership have helped shape training programs used by some of the most successful dealerships in the country. Today, DLA provides ongoing training and development for more than 600 dealerships, offering proven strategies, hands-on coaching, and continuous support for every department in the store.